Heath Robinson Museum

An Identity concept for a museum celebrating the work of world-renowned illustrator, artist and humorist Heath Robinson. 

He remains on of Britain’s best-loved illustrators and has embedded himself into English vernacular, inspiring the phrase ‘it’s all a bit Heath Robinson’ to describe any precarious or unnecessarily complex contraption.

The logotype design was intentionally  simple to compliment the absurdity of most of Robinsons work his work, and at the end, is a literal spelling out of observers reactions, who are often cheered up and taken by surprise. 

Concept / Brand Identity / Art Direction / Campaign